2021 Nov 8
For the first time since 2008, the Effie Awards Sri Lanka are underway with a bumper year celebration, owing to the Covid-19 imposed gap year in 2020. Since 1968, the Effie Awards have been recognised as one of the most distinguished awards that honour all forms of effective marketing communications that contribute to a brand’s success.
The Sri Lanka Institute of Marketing (SLIM), the franchisee of the Effie Awards in Sri Lanka since 2008, has proudly brought the advertising industry and marketing companies together to celebrate the best of the country’s effective creativity.
SLIM Sri Lanka President Thilanka Abeywardena shared her thoughts; “As the franchisee of Effie Awards Sri Lanka, the Sri Lanka Institute of Marketing is proud to organise the 2021 edition of the awards. This year’s Effie Awards, more than ever before, embodies the vision of a ‘Future-Ready’ marketing profession. One which is ready to learn, adapt and evolve with the changing times. The awards will celebrate embracing an entrepreneurial mentality that takes risks, and makes informed, insight-based decisions”.
The theme of this year’s competition “Dare to Inspire” embodies the nature of perseverance, determination and grit showcased by agencies and marketers who always found a way to keep inspiration alive amidst the toughest of conditions we as a country faced, with both the Easter Sunday Attack and the pandemic. The awards are open to mainstream and alternative forms of engagement, be it digital, design, print, paid or unpaid. Any form of marketing communication may enter if you believe that your campaign consists of insightful strategies, remarkable creatives, and positive market results.
Sharing her thoughts, the Project Chairperson for Effie Awards 2021 Kavi Rajapaksha, The Vice President/Head of Marketing at Softlogic Life stated that “Effie Awards 2021 is the perfect platform to celebrate the resilience showcased by agencies and marketers who strive to find a way to keep alive that much-needed engagement amongst brands and their consumers despite heavy budget cuts and lockdown imposed limitations. It has been 3 years of back-to-back adversity and the creative community was one of those affected the worst. I’m extremely honoured by this opportunity to lead this Awards program on behalf of SLIM with a group of extremely passionate, senior members from the creative community as my committee”
Effie Awards Sri Lanka 2021 Head of Jury and Assistant General Manager – Marketing & Sales of Seylan Bank PLC, Mr. Gamika De Silva had this to say about the Effie Awards, “I am indeed honoured to be appointed as the Head of Jury for Effie Sri Lanka. This is an award show that I was passionate about since I was a keen participant. To be a past winner, a jury member, and now the Head of the Jury means more than words to me from the viewpoint of being able to give back to the marketing communications industry that I love. This award show comes at a time that we all seek some inspiration. Tough times don’t last, but the good work done during those tough times will be remembered. With an experienced panel of judges, I expect Effies Sri Lanka to reward and recognise the good work during tough times and inspire the industry, as well as the community connected.”
The qualifying period to enter work or cases is from the 1st of January to the 31st of March 2021, from which the jury will assess campaign effectiveness. The last call for entries is Friday, 12th November 2021.