2020 Dec 21
Otara Gunewardene has launched the online platform, www.whoweare.lk , that shares the products of local creators from around our beautiful island and promotes Sri Lankan ingenuity across the globe! It is yet another brand by the accomplished businesswoman, a pioneer in the fields of fashion and retail in Sri Lanka, and one of the most well-known entrepreneurs in the country. Promoting Sri Lanka and Sri Lankan made has been her passion for the last 25 plus years – and her mission this time is to showcase the creativity and talent of creators of small businesses, enabling their products to be available to a larger and more diverse audience.
As well as supporting local communities, ‘Who We Are’ is committed to championing a conscious lifestyle, meaning all items are ethically-sourced cruelty-free and sustainable. There is a stunning and diverse range in the collection – from jewellery and gifts, to fashion and homeware, as well as food, beauty and wellness. Conscious consumerism is at the forefront of this venture, along with the pledge to support creators and their communities through fair and just pricing.
In recent times our island has seen a large increase in imports, resulting in locally crafted goods taking a back seat and losing visibility. As ancient Sri Lankan traditions and crafts are pushed to the brink of extinction and family businesses close, generations of valuable knowledge, technique and heritage are lost. A timely needed initiative, and much ‘Who We Are’ provides an opportunity for craftspeople and artisans from all corners of Sri Lanka to market their products more widely, and to elevate their businesses in the process. Not only will this support the growth of our country’s economy, but Sri Lankan talent will be more accessible both locally and globally!
‘Who We Are’ challenges us all to rethink our lifestyles and consumer habits, and to develop a mindset as a ‘conscious consumer’. It challenges us to make purchasing decisions that have a positive social, environmental, and economic impact – without compromising on style, quality and comfort.
‘Who We Are’ is a true celebration of culture and heritage, and it beautifully captures Sri Lankan kindness and compassion – because that is Who We Are. More creators and products will be added daily to the online market.
“I see a future where we contribute in more sustainable and ethical ways to our communities, where people live meaningful lives and where we have a greater connection to nature.’ Says Otara Gunewardene.
‘Who We Are’ promotes a conscious lifestyle, the Sri Lankan way! Not too much, not too little – just the right amount of local, eco-friendly, sustainable, ethical, stylish, healthy and happy!